Rory mcilroy on tgl's rise: 'found its feet' with younger viewers

Golf's quest to attract younger audiences has led to an intriguing solution: team golf. And at the forefront of this movement is the TMRW Golf League (TGL), a PGA Tour-backed venture that's gained traction with its innovative format.

Team golf: the hottest ticket?

TGL's concept is simple yet effective. By pitting teams of golfers against each other, the league has created a more dynamic, fast-paced game that's better suited for screens. And it's working. According to Rory McIlroy, a TGL investor and pundit, the league has seen a significant shift in its demographics, with viewership skewed towards a much younger audience.