Ace your style: the tennis brands redefining court cool
Forget the stuffy stereotypes. Tennis is having a serious style moment, and the courtside looks are spilling over into everyday wardrobes. But navigating the suddenly crowded field of athletic brands can be daunting. We’ve distilled the best, from heritage icons to rising stars, to elevate your game—and your aesthetic—immediately.
The legacy players: lacoste & wilson still reign supreme
While the athleisure boom has brought fresh faces to the game, some brands have been serving up style for decades. Lacoste, famously founded by tennis legend René Lacoste, remains the gold standard for effortlessly chic polo shirts and comfortable separates. Catherine Spindler, Lacoste’s chief brand officer, notes that these “sport-influenced pieces are worn in a professional environment as well as for evenings out,” a testament to their enduring appeal. Equally iconic, Wilson, a brand deeply entwined with the sport since its tennis balls first graced the U.S. Open in 1979, is now delivering apparel that seamlessly blends retro details with modern silhouettes—a smart move for those seeking a touch of vintage cool.
Beyond the baseline: performance meets prestige
The fashion elite have clearly taken notice. Khaite, Ralph Lauren, and Pucci have all recently punctuated major tournaments with high-fashion moments, proving that tennis is no longer just a sport, but a runway. Tory Sport, in particular, has mastered the art of marrying high-performance fabrics with a timeless, preppy aesthetic. Their skirts, dresses, and accessories—especially the ever-sold-out convertible stripe tennis tote—are consistently sought after. But the trend isn’t limited to established houses.
The new contenders: alo yoga, nike, and beyond
For maximum versatility, look to activewear giants like Alo Yoga and Nike. Alo’s sleek, streamlined designs effortlessly transition from the court to happy hour, while Nike’s Dri-Fit fabrics provide unparalleled performance and comfort. Emerging brands like L’Etoile Sport, founded by Yesim Philip, offer a feminine edge with airy anglaise trimming and neon piping inspired by tennis balls, creating a compelling alternative to the mainstream.
More than just a look: the brands making a statement
Beyond aesthetics, several brands are building narratives around their clothing. Recreational Habits champions inclusivity with its designs catering to players of all backgrounds. Vuori, hailing from coastal California, prioritizes sustainable practices and materials without sacrificing performance. The resurgence of Gucci in the tennis space, recalling their 1970s involvement with the sport, underscores the enduring link between luxury and athleticism. Even Naomi Osaka’s return to Indian Wells, punctuated by custom pieces from Chris Habana, demonstrates the power of bespoke design to elevate a sporting moment.
Whether you're dusting off your racket or simply seeking to refresh your wardrobe for the season ahead, these brands are proving that style and performance can, and should, coexist. And the best part? You can look effortlessly chic while doing it.