Lilis instant body peel reimagines korean skin-care rituals for global use

In a world where self-care often boils down to face masks and hand creams, Lilis is pioneering a new frontier in body skincare. Founded by Helen Shin, a Korean-American entrepreneur driven by her mother's struggle with atopic dermatitis, the brand distills the country's revered exfoliation traditions into a duo of innovative products.

Lilis's origins in korean bathhouse culture

Shin's journey began watching her mother's relentless search for relief from debilitating skin conditions. It also took root in the communal bathhouses of South Korea, where exfoliation rituals served as a cornerstone of body care.