Fashion execs shift gears: on, zimmermann, and more see leadership changes

The fashion industry's ever-churning executive landscape saw a flurry of key appointments and departures this March, signaling strategic pivots and ambitious growth plans across several major players. From sportswear disruptor On to established luxury brands like Zimmermann and Kering, the shifts underscore a renewed focus on operational efficiency, technological integration, and brand evolution.

On’s founder-led co-ceo model

Perhaps the most significant move is On’s decision to transition to a co-CEO structure, with founders David Allemann and Caspar Coppetti assuming the roles previously held by Martin Hoffmann, who steps down after a remarkable 13-year tenure. Hoffmann's departure follows a period of exceptional growth, transforming On from a Swiss startup into a multi-billion-dollar global brand. The move, effective May 1, 2026, aims to unify founder-led strategy with robust operational execution, a move that, according to Allemann, will allow the company to “move faster, stay relentlessly focused on product heat.” Scott Maguire’s promotion to President and COO, overseeing the entire value chain, further solidifies this operational push.

Zimmermann elevates roberto eggs to ceo

Australian fashion darling Zimmermann has tapped Roberto Eggs as its new CEO, a strategic appointment leveraging his decade-long experience at Moncler. Eggs, who previously served as a board director for Zimmermann since March 2025, takes the reins from Chris Olliver, who transitions to the role of executive chair. The shift, also effective May 1, 2026, marks a new phase of global expansion for the brand, backed by Eggs’ proven track record in scaling luxury businesses. Olliver’s statement underscores the confidence in Eggs' abilities, stating his decision to join is “a powerful endorsement of what our team has built.