Citizen's new dive watch: a turquoise tide you'll want to catch
Citizen has always been a reliable source of accessible, technically sound timepieces, but their latest limited-edition Promaster Dive watch—the EO2023-00W—is something else entirely. It’s a bold, almost unexpected move from a brand known for its practicality, and collectors are already buzzing.
A dial that shifts like the sea
The visual centerpiece is undeniably the dial. Citizen calls it a “structural ink finish,” and the description doesn’t quite capture the effect. Imagine the deepest turquoise, but with an internal shimmer—a color-changing phenomenon that shifts to a subtle purple hue depending on the light. Horizontal striping adds to the mesmerizing effect, mimicking the way sunlight dances on water. It’s a far cry from the standard utilitarian dive watch aesthetic.
Encasing this captivating dial is a rose gold-colored case, paired with a silver bezel and a gray strap. The combination—unconventional, perhaps—works surprisingly well, creating a luxurious yet sporty vibe. The watch also maintains essential dive watch features: luminous hands and markers for low-light visibility, a small date window at the 4 o'clock position, and a robust 200 meters of water resistance. The 36.5mm stainless steel case size is also a nod to vintage aesthetics, a detail that’s sure to please those seeking a more classic proportion.
But beyond the striking aesthetics, the EO2023-00W leverages Citizen’s celebrated Eco-Drive technology, marking the brand’s 50th anniversary of this innovative power source. No batteries are required—the watch is powered by any light source, a significant advantage for everyday wear and tear. The E168 Eco-Drive quartz movement ensures accurate timekeeping, and the unidirectional bezel provides essential functionality for divers.
Priced at $495 and limited to a few thousand pieces worldwide, this Promaster Dive is poised to become a sought-after piece. The combination of unique design, reliable technology, and an accessible price point is a winning formula. Don't hesitate—these won't linger on shelves for long.