Denim's bold new hue: earth tones take center stage

Colored denim is having a major moment, ditching the classic blue for flashes of cobalt, powder pink, and cherry red. But the real story? A quiet, sophisticated shift towards earthy tones, spearheaded by a style icon like Zoë Kravitz.

The rise of the neutral

While flashy shades are turning heads, it’s the understated appeal of muted browns and beiges that’s dominating the runways and retailers’ shelves. Kravitz’s recent pairing of The Row’s dusty brown Finbar jeans with a transitional coat and signature ballet flats perfectly encapsulates this trend – a testament to effortless chic.

The key players

Luxury labels are embracing the new neutral wholeheartedly. Ossou’s light brown jeans were recently featured in Vogue Shopping’s latest denim shoot, alongside a pair from Citizens of Humanity. But the trend isn’t limited to high Fashion – Levi’s low loose jeans, Mother’s Dodger Sneak jeans, and Rùadh’s slouchy Archer jeans are all proving popular with consumers.

Styling the earth tone

The beauty of this trend lies in its versatility. Earth-toned denim works as a foundational piece, seamlessly integrating into a variety of outfits. Levi’s beige jeans, for example, provide a chic base for striped tees, navy blousons, and even Christopher Esber’s thong sandals. Similarly, Mother and Slvrlake’s styles anchor everyday looks with ease, while Rùadh’s offering feels distinctly modern, pairing beautifully with vibrant red trenches and loafer-like pumps.

Investment pieces

From The Row’s $990 Finbar jeans to Levi’s $110 Low Loose jeans, these earth-toned denim styles are proving to be major spring investments. Don’t be surprised to see them – and similar options from brands like Frame and Ssstein – dominating wardrobes across the country. This isn’t a fleeting fad; it’s a foundational shift in denim’s aesthetic.

Celebrity style spotlight

Zoë Kravitz, consistently a style authority, is a key proponent of the trend, frequently sporting The Row’s muted brown denim. Channel her effortless cool with a classic black trench, ballet flats, and a butter-yellow tee. It’s a look that speaks volumes without uttering a word – a reminder that quiet luxury is, in fact, incredibly powerful.