Checkerboard craze: sainsbury's fuels homeware hysteria

The grid is back, and it’s aggressively charming our homes. Forget understated neutrals; the checkerboard print is the dominant force in homeware this spring, and it’s spreading like wildfire.

A small-scale statement

It began with a viral moment at Sainsbury’s Habitat – a deceptively inexpensive £10 picture frame boasting a warm tortoiseshell and ecru checkerboard. The initial trinket tray and box launch sent TikTok and Instagram ablaze, with influencers showcasing the pieces in every conceivable corner of their homes. Now, Sainsbury’s is unleashing a whole new wave of checkerboard delights, proving this isn’t a fleeting trend.

The £10 frame: the focal point

But let’s be honest, the 5x5 inch checkerboard picture frame is the undeniable star. At just £10, it’s an accessible entry point into this bold aesthetic. The resin construction offers a subtle textural element, providing a pleasing contrast against the defined grid – a clever detail we’ve observed consistently across the range. It’s an immediate injection of personality, effortlessly elevating even the most minimalist spaces.

Beyond the frame

Habitat’s strategy extends beyond the picture frame, with a collection of round trinket trays and boxes in various color combinations – including a vibrant pink and green option. These smaller pieces, priced between £6 and £16, are perfect for corralling keys, jewelry, or simply adding a touch of playful geometry to your décor. Frankly, the sheer volume of new products flooding the market suggests a deeply ingrained obsession – and we’re entirely on board.

Styling suggestions

This pattern isn't just about volume; it’s about strategic placement. Think bedside tables, strategically positioned on desk surfaces, or even a subtle accent on a kitchen windowsill. The warm tones – particularly the tortoiseshell – work exceptionally well with existing palettes of neutrals, earthy greens, and even those rich rust and burnt orange hues currently dominating interior design. It’s a sophisticated way to introduce a dynamic element without overwhelming a room. And, of course, a carefully chosen photo will always elevate the piece.

Expanding the collection

For those already invested in the trend, the 4x6 inch checkerboard frame (£12) offers a slightly different scale. And don't overlook the round trinket trays and boxes – they’re proving to be surprisingly versatile additions to any collection. It’s a coordinated campaign, and Sainsbury’s is clearly betting big on the checkerboard’s staying power.

Final thoughts

Let's be clear: this isn't a passing fad. The checkerboard is here to stay, and it’s transforming our homes, one grid at a time. It’s a delightfully uncomplicated trend that speaks to a desire for visual interest and a touch of unexpected fun – something we could all use a little more of.