Beyond sneakers: fresh brands reshaping footwear
Feeling sneaker fatigue? You're not alone. The hype surrounding hyped releases has waned for many, prompting a shift towards more grounded styles. But the truth remains: quality footwear is a cornerstone of any wardrobe. Instead of chasing the familiar, a wave of lesser-known brands is injecting excitement into the sneaker landscape. These are the names redefining what’s possible.
Tarvas
Hailing from Helsinki, Finland, Tarvas emerged from a small workshop in 2017. The brand blends outdoor functionality with a distinctly Nordic aesthetic. They've collaborated with brands like Engineered Garments and are stocked at retailers like CHCM and Haven. While their lineup is concise – including the Easy Hiker, Wanderer, Explorer, and Forest Bather – each model boasts a refined design.
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Village pm
Parisian brand Village PM, founded in 2024, has rapidly gained traction with its innovative take on skate shoes. They’ve reimagined the classic silhouette, drawing inspiration from climbing gear, notably utilizing sticky climbing rubber for the rand. The 1pm low top, in particular, is a departure from traditional skate aesthetics, offering a unique and surprisingly wearable design. Prices range from $99 to $145.
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Moonstar
Established in 1873 in Karume, Kyushu, Japan, MoonStar boasts a rich history in footwear. From early canvas and vulcanized soles to designs inspired by Western sneakers, the brand has consistently delivered quality. While they offer classic canvas low tops, the split-toe Jakitabi stands out for those seeking a more distinctive look. The Gym Classic, however, remains a reliable staple.
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Merrell 1trl
Merrell, a long-standing name in outdoor footwear, has quietly launched 1TRL, a Fashion-forward collection. This spring’s offering features remixes of classic styles like the Hydro Moc and Moab 2 hiker, alongside more futuristic designs such as the MTL Adapt Matryx and the low-profile Relay Web. The latter resembles a runway creation more than a hiking boot.
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Stepney workers club
Founded in East London in 2018, Stepney Workers Club draws inspiration from the original Stepney Workers Sports Club’s community-focused ethos. The brand’s visual identity echoes this heritage through hand-made graphics and classic cup-sole and vulcanized silhouettes. While modernized options like the Pearl and Amiel runner exist, the minimal Dellow and Surma models truly resonate.
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The rise of these brands signals a broader shift: consumers are increasingly valuing craftsmanship, unique design, and a connection to the story behind a product. The sneaker market may have moved on, but the quest for exceptional footwear is stronger than ever.
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