A.p.c. names ludivine poiblanc as new artistic director, embarking on a fresh chapter

A.P.C. has ushered in a new era with the appointment of Ludivine Poiblanc as artistic director. Poiblanc, a stylist and creative director with an impressive portfolio, will shape the brand's visual universe and image. Her background includes work with major publications and advising Fashion houses on product and visual identity.

Poiblanc takes the reins at historically cool french brand

With this shift, A.P.C. is poised to enter a new chapter, building upon its heritage of timeless, effortlessly cool clothing and accessories. Poiblanc's debut collection is set to debut in Milan on May 20 and in Paris on June 15. She replaces Judith Touitou, who had been artistic director for nearly three decades.

The creative director change comes about three years after the Touitous sold a majority stake in the company to private equity firm L Catterton, backed by LVMH. A.P.C.'s annual revenue remains steady at around €100 million, the company says.