Robbie channels minogue, revisits chanel legacy in whimsical gondry shoot
Margot Robbie, the reigning queen of the screen, didn’t just star in a new chanel campaign; she orchestrated a delightful homage to pop royalty and cinematic ingenuity. The shoot, helmed by Michel Gondry on a Los Angeles soundstage meticulously crafted to resemble a Parisian boulevard, recreated the iconic 2001 music video for Kylie Minogue’s “Come Into My World,” a full-circle moment steeped in personal significance for Robbie.
A reunion two decades in the making
The project marks a reunion for Gondry and Minogue, with the pop icon making a brief but memorable appearance in the new video. Gondry, visibly moved, shared with Vogue, “I’ve been dreaming about Kylie for 25 years. So I finally found a way to see her again.” But the sentiment extends far beyond a simple collaboration. For Robbie, the project holds a deeper resonance—her first concert was a Minogue show during the Fever tour, and “Come Into My World” was a key track from that era. The serendipitous chain of events culminates in a remarkable twist: Minogue herself once playfully suggested Robbie to portray her in a biopic, a testament to Robbie's undeniable star power.
Robbie's chanel obsession: from jeans to trench coats
The shoot offered Robbie a coveted opportunity to showcase her appreciation for Matthieu Blazy’s designs. “There are so many things of Matthieu’s I’ve been dying to wear,” she confessed to Vogue, singling out a pair of exquisite jeans, a striking brown trench coat from the latest collection, and the brand’s signature three-quarter-zip sweaters. The enthusiasm wasn’t limited to the runway; Robbie's genuine appreciation for the details – the impeccable tailoring of the jeans, the comfort of the shoes – resonated with a relatable authenticity.
Nostalgia, karaoke, and a shared aussie heritage
Beyond the fashion and filmmaking, the experience fostered a uniquely collaborative atmosphere. Robbie’s enthusiasm for karaoke—particularly the prospect of dueting with Minogue—was palpable. “If Kylie and I did karaoke together, I would die and go to heaven,” she exclaimed, playfully suggesting a rendition of Daryl Braithwaite’s “The Horses,” an unofficial Australian anthem. The memory of her first concert, a defining moment in her youth, remains vividly etched in her mind, complete with a cherished blue T-shirt emblazoned with Minogue’s likeness—a tangible reminder of the power of early fandom.
The chanel 25: a practical icon
Reflecting on the iconic chanel 25 handbag, Robbie highlighted its versatility, “It’s so great. I love that they’ve made it in three different sizes and a number of different colors.” The practicality of the bag—its ability to seamlessly transition from a workday to a nighttime outing—appealed to her sensibilities. “I can squeeze so much stuff in it, but it still looks chic.” She added, with a wry smile, “You know how it is—you leave for the day and so much happens [in between]. So to have that one handbag that works for everything, I love that.”
The shoot, a confluence of personal history, artistic vision, and enduring brand legacy, underscores Robbie’s ability to transcend mere celebrity, embodying a cultural touchstone—a sentiment echoed in her own playful acknowledgement: “There’s nothing Margot can’t do…except sing!”